Today, we will talk about one of the oldest debates within the design sector:


Is it better to hire a freelance designer or an agency for your next web design project?


Our goal here is to present you with the pros and cons of each option so that you can make an informed decision based on your individual requirements.

It is important to remember, however, that what may seem like the best option for you, might not be the optimal choice for another company, or even a different project within your own organisation, as there’s no ‘one-size-fits-all’ solution when it comes to creative processes and the individual characteristics of each project, as well as of those who you choose to hire, can vary significantly.

You might therefore ask yourself a question:


How do I know what is best for me?

Choosing between an agency and a freelancer will really depend on one thing only: your businesses needs.

Despite common misconceptions, working with freelance web designers in Cardiff can be as positive experience as working with an agency.

We will therefore look into different aspects that need to be considered for each option, such as:

• Type of work

• Speed

• Price

• Quality

..and so on.

We will detail the strengths and weaknesses of each so that you can decide which option is best for you.


Advantages of working with a freelancer

One of the greatest strengths of leaving your design in the hands of an independent professional (freelancer) is their direct involvement. Freelancers usually do not cover several projects at once, so when you submit your own, all their attention and energy will be focused on it. When working with an agency, however, your project does not necessarily have to be of the highest priority.

Let’s talk about some of the other advantages:


1.  Communication

When dealing with just one person communication will be usually easier. You will not have to wait until they pass you from one department to another and you can review or guide the work in a more direct way. Freelancers are often able to do work or provide assistance outside of typical working hours, whether it’s weekends, evenings or even bank holidays if necessary.

2. Budget

Hiring a freelancer is normally cheaper than working with a design agency as they usually have fairly low overheads, with no staff salaries or office costs to pay. Freelancers also have to provide reasonable price to be able to compete in their sector. But be careful, because their great advantage is at the same time their main weakness.

The price of an agency is higher, because an agency is never going to risk misjudging the budget, they will ensure that it is profitable and they can pay their workers. But in return, they offer more resources and guarantees, with a team of people working for you. On the other hand, with a freelancer, you only have the workforce of one person, who might encounter problems to cover all aspects of the project.

3. Personal style

The profile of the freelancer usually realistically depicts the creativity and style of the individual who is going to take charge of the project. Whereas that of an agency does not determine how the person or team of people assigned to you will work. A freelancer can only show what they have previously done. In contrast, an agency has multiple designers on board. Some may not even be working there again.


Advantages of working with agencies

The main argument for hiring a freelance instead of a Cardiff web design agency is usually the price.

However, it’s not advisable that you base your choice only on this aspect alone. Do not forget that sometimes the cheap can be expensive, and the autonomous designer cannot offer you the same guarantees as an agency.

Let’s see the great benefits of working with an agency:


1. Resources

An agency has an entire multidisciplinary team of creative and technical personnel and any requests or requirements that you have, can be solved in-house in no time. On the other hand, if you work with freelancers, you might need to hire different people for different tasks. In the end, you may end up going more expensive.

2. Security

One of the strongest aspects of working with an agency is the security and stability they provide. Having a website designed often involves sharing confidential login details with whoever you choose to hire, or in case of hosting and domain names, often allowing them to control those services on your behalf. A freelancer could one day go bankrupt or be off work for a while and you might suddenly lose access to the crucial services that your business relies on. Agencies, on the other hand, have procedures and plans in place for your data and website to be stored and backed up securely.

3. Versatility

If there is one advantage that stands out when it comes to working with an agency versus a freelancer, it is versatility. Creating a website does not only involve drawing up a design, you also have to take into account other aspects such as SEO, responsive web design, architecture or accessibility. Can a freelance web designer be familiar with all these areas? Of course, but they will not be specialised in all of them, since it is impossible for a single person to master 3 or 4 very different subjects perfectly. However, in an agency, they have experts from all creative fields, so not only website designers, but graphic designers, programmers, content creators and SEO specialists.


We hope that you found this article useful and if you have any questions about our web design services call us on 029 217 69 777 or drop us a message using our Contact Us page.