Having worked with multiple clients across Cardiff and South Wales over the past 7 years, we decided it’s a good time to look back at what we have achieved during those years and set a new direction for our business. And to do so we decided to, first and foremost, refresh our logo.
Just as its predecessor, the new logo focuses primarily on our company name and uses similar colour scheme, however that’s where all similarity ends. The updated design is cleaner, stronger and more elegant but at the same time manages to convey a friendly and modern approach.
We used a bold, lowercase font for the first part of our company name and a smaller, uppercase font for the second part, to create the balanced mix of smart and casual.
The logo also includes a customised letter ‘V’, which is separated from the main logotype by a straight red line, and acts as an independent, visually strong icon.
To aid with promotion of the new branding across our social media and internet, we have also created series of 30-second long video adverts that showcase our existing portfolio and services that we offer. The adverts have been designed with different customers and locations in mind and are therefore multi-lingual and include English, Polish and Spanish versions.
You can see one of the adverts below and more on our brand new YouTube channel.
We hope you like our new look as much as we do. If you have any questions or suggestions or want to discuss a re-branding of your own project or company, feel free to get in touch with us.